Each month, we shoot a new commercial. This content format is part of a larger content strategy that focuses on 4 strategic pillars. Those videos are dedicated to strengthen the link beetween people and the brand, by using newsjacking.
20KM OF BRUSSELS
A famous running event in Belgium. Volkswagen entered the conversation by encouraging people to train their friends... in a funny way.
Internet is all about Football in June. But how can Volkswagen find his way to the supporters head? By giving them a little advice : support Belgium, but with style.